Men’s footwear brand Dis Shoes takes custom footwear a step further with its direct-to-consumer platform. “Customization is not a trend, its reality,” said Dis CEO Andrea Carpineti.

The brand offers consumers the opportunity to customize 50 models through its website, handpicking the color, materials, eyelets, laces, lining and soles. The company creates and ships the 100 percent “Made in Italy” shoe in 10 business days.

In the future, Carpineti said he wants to launch Dis shop-in-shops in the U.S—small workshop-like spaces that allows consumers to handle the materials and play with color combinations.