The DIS brand, standing for Design Italian Shoes, allows its wearers to fully customize their own shoes. With their 3D configurator, people are able to decide every aspect of the shoes, from the color to the material, creating over 50 million different possible combinations. Founded by the two Italian brothers Andrea and Francesco Carpineti and Michele Luconi, the brand is already selling in Italy, the US, Russia, Japan and China. Here to speak about the success behind DIS as well as their exciting plans for further innovation (such as launching a mobile app to scan feet), is an interview with the founders of DIS.