45 million possible combinations. A number that is difficult even to imagine, but seeing that every single part of the shoe can be personalised any way you like, it’s easy to reach such staggering figures.

You start off with the simplest of choices — man or woman — on the basis of which you can then opt for loafers, brogues, derby shoes, ankle boots or sneakers, with dozens of models available. And that’s just the beginning.